Senior Paid Media Strategist

Remote California. Posted 6 months ago

The role

A Senior Paid Media Strategist acts as a lead media strategist for a client portfolio. You will develop and execute full-funnel strategies across paid search and paid social using Google Ads and Meta.

What you will do

Optimize ad accounts across Google and Meta to hit spend and ROAS targets
Monitor active campaigns and adjust budgets and strategy in real time
Forecast future budgets and performance using historical data and industry trends
Run multivariate tests for creative, copy, and audiences
Pull and sort data tables to guide creative teams
Troubleshoot accounts in Google Ads, Google Merchant Center, and Meta Ads Manager
Communicate results to clients in weekly meetings, reports, and team debriefs
Coach and assist junior buyers
Write direct-response copy for search and social
Build campaigns in Google Ads and Meta Ads Manager

Required qualifications

Significant experience creating and optimizing Google Ads accounts at scale
2–4+ years of paid media experience managing budgets of $350,000+ across search and/or social
Expert-level knowledge of Google Ads, Meta Ads Manager, Google Merchant Center, Google Analytics, Shopify, and copywriting
Experience building, connecting, optimizing, and troubleshooting data feeds in Google Merchant Center
Experience integrating Product Ratings from various aggregators into Google Merchant Center
Ability to forecast budgets across channels based on historical data and client goals
Strong Excel/Google Sheets skills
Familiarity with Google Ads Desktop Editor
Ability to think about a brand's 360° digital approach from acquisition through retention
Confident interpersonal communicator
Exceptional written and verbal communication skills
Ability to organize, prioritize, and manage multiple tasks with great attention to detail

Nice to have

Skilled in Asana or relevant project management software

Benefits

401K program with a 3% company match after 90 days
Flexible Time Off policy
Full health, dental, and vision benefits
Wellness reimbursement program

About the company

Common Thread Collective (CTC) is focused on building the next generation of legendary brands and the people who will lead them.