Marketing Automation Specialist

The role

The Marketing Automation Specialist will support digital and field activities including email operations and program management. This role involves managing a workspace within Marketo to drive pipeline and support global and theater-level stakeholders.

What you will do

• Manage and execute requests from cross-functional digital marketing teams.
• Develop event programs, nurture campaign execution, and digital tactics.
• Implement A/B testing strategies and analyze campaign performance.
• Perform end-to-end campaign setup including email, landing pages, and form templates.
• Extract data from multiple sources to craft and improve target lists.
• Drive best practices around email governance and marketing automation utilization.
• Manage database integrity and compliance with local data privacy regulations.
• Execute lead journeys in collaboration with global marketing campaigns.
• Liaise with internal clients to understand business objectives and provide data-driven recommendations.
• Schedule marketing automation program level reporting and meetings with regional marketers.

Required qualifications

• 3+ years experience in a B2B marketing organization.
• Experience with Marketing campaigns from a database marketing or marketing operations perspective.
• 3+ years of experience using a Marketing Automation Platform.
• Good working knowledge of HTML and CSS.
• CRM experience with SalesForce and SFDC dashboards.
• Ability to present management analytics and reports and interpret results.
• Ability to multi-task and manage several projects simultaneously.
• Ability to meet tight deadlines and adapt to changing priorities.
• Ability to communicate best practices effectively.
• Strong analytical, reporting and interpersonal skills.
• Experienced with Power BI dashboard creation and design.
• Ability to interpret AI-generated insights and apply them in decision-making processes.

Nice to have

• Marketo Certified Expert

About the company

Commvault (NASDAQ: CVLT) delivers continuous recovery for the AI era. The company helps organizations stay ready for constant disruption by returning critical data, applications, identities, and AI systems to a clean, trusted state.