Sr Automation Specialist

The role

This person leads the strategy, execution and optimization of personalized, data-driven customer journeys across digital channels. They use Salesforce Marketing Cloud to deliver campaigns that drive engagement, conversion and loyalty.

What you will do

• Leads the strategy, execution and optimization of personalized, data-driven customer journeys.
• Translates campaign objectives and audience needs into actions.
• Works cross-functionally to translate business objectives into Salesforce Marketing Cloud solutions.
• Reviews campaign management workflows to identify inefficiencies.
• Partners with sales enablement, inside sales, and marketing teams.
• Partners with the enterprise data team to design and develop segmentation strategies.
• Leads relationships with marketing automation vendors.
• Designs and delivers reporting and performance insights through dashboards.
• Oversees deliverability, engagement rates and compliance with regulations.
• Manages the strategic use of the Salesforce Marketing Cloud platform.

Required qualifications

• Bachelor’s degree in marketing, communications, or related field; or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Minimum 7 years of marketing experience with demand generation and marketing automation exposure or other applicable experience.
• Proven hands-on experience of Salesforce, Marketing Cloud.
• Experience with integrations between SFMC and CRMs like Salesforce Sales or Service Cloud.
• Deep knowledge of key SFMC modules: Email Studio, Journey Builder, Automation Studio, Contact Builder.
• Background in developing journey maps or customer lifecycle frameworks.
• Strong understanding of client segmentation based on product ownership data.
• Strong understanding of digital marketing concepts, customer lifecycle strategies and data privacy compliance.
• Demonstrated experience managing campaign builds from strategy through to deployment and reporting.
• Strong listening, written and verbal communication skills.
• Strong grammatical and proofreading skills.
• Solid creative style skills.

Nice to have

• Financial industry experience preferred.
• Salesforce Marketing Cloud certifications.
• General knowledge of the financial industry and competitor’s products.
• Familiarity with Datorama/Intelligence or other analytics platforms.

Benefits

• Hybrid model – up to 50% work from home
• Flexible schedules including ample flexibility in the summer months
• Up to 9% towards 401k (3% fixed Compeer contribution plus up to 6% match)
• medical, dental, vision, HSA/FSA, life & AD&D insurance, short-term and long-term disability, wellness program & EAP
• Vacation, sick leave, holidays/floating holidays, parental leave, and volunteer paid time off
• Learning and development programs
• Mentorship programs
• Cross-functional committee opportunities
• Professional membership/certification reimbursement

Before you apply

• Must be authorized to work for any employer in the United States.
• Compeer is unable to sponsor or take over sponsorship of an employment visa at this time.

About the company

Compeer Financial is a member-owned cooperative located in Illinois, Minnesota and Wisconsin. They provide financial services to support agriculture and rural communities.