Product Marketing Manager

The role

The Product Marketing Manager will own positioning, messaging, and go-to-market execution for a core part of the product portfolio. You will partner with Product, Sales, and Customer Success to translate technical capabilities into market narratives.

What you will do

• Develop and maintain positioning and messaging for assigned products.
• Lead go-to-market planning and execution for new product launches and major feature releases.
• Build sales enablement materials including pitch decks, battlecards, one-pagers, and objection-handling guides.
• Conduct win/loss analysis, customer interviews, and competitive research.
• Partner with Product Management to translate roadmap priorities into customer-facing narratives.
• Create customer-facing content such as case studies, product videos, webinars, and blog posts.
• Track and report on launch performance and sales enablement effectiveness.
• Serve as the voice of the customer and market inside product planning discussions.

Required qualifications

• 5+ years of experience in product marketing.
• Proven track record of leading product launches from planning through execution.
• Strong written and verbal communication skills.
• Experience building sales enablement content and working directly with sales teams.
• Comfort working with data to inform positioning and measure impact.
• Self-starter who can manage cross-functional projects with minimal oversight.
• Bachelor's degree in Marketing, Business, Communications, or related field, or equivalent experience.

Nice to have

• preferably in B2B SaaS or a technical product environment
• Experience in streaming media, ad tech, observability, or analytics platforms is a plus

Benefits

• equity
• benefits

About the company

Conviva is the experience analytics platform for AI agents, apps, and streaming. It provides real-time, stateful analytics to show what consumers actually experience.