Marketing Operations Manager

The role

The Marketing Operations Manager will optimize marketing processes and technologies. This role involves managing lead flow, HubSpot architecture, and marketing analytics to drive conversions.

What you will do

• Own the lead management lifecycle and monitor incoming leads.
• Maintain HubSpot CRM architecture and database health.
• Design and optimize marketing automation including email nurtures and lead routing.
• Conduct deep-dive analyses to identify funnel trends and campaign performance.
• Oversee the marketing technology stack and implement new solutions.
• Improve cross-functional workflows and collaborate with finance on budgets.
• Establish monitoring frameworks to evaluate marketing team performance.
• Identify opportunities to deploy AI-powered tools and automated workflows.
• Train and support the marketing organization in AI adoption.
• Plan, execute, and track multiple projects.

Required qualifications

• 1-2 years of experience in marketing operations, project management or equivalent.
• Familiarity in working with Monday, Hubspot and automation tools like Zapier and N8N.
• Understanding and hands-on experience with AI tools (e.g., ChatGPT, Claude, GenAI tools).
• Familiarity with APIs and webhooks.
• Analytical mindset with a data-driven approach.
• Excellent communication and collaboration skills.
• Ability to plan, execute, and track multiple projects with attention to detail.
• Ability to manage several priorities in a fast-paced environment.
• Ability to absorb new tools and processes with minimal guidance.
• Ability to work autonomously and drive initiatives forward.

Nice to have

• Experience with lead management processes, pipeline reporting is an advantage.
• Experience with other marketing technologies (e.g., Google Analytics, Salesforce, data visualization tools) is a plus.

Benefits

• Nurturing and training for team members
• Weekly happy hours
• Holiday parties

About the company

Connecteam is a platform for managing deskless teams, trusted by over 80,000 businesses worldwide. The company provides an app for daily operations and team communication including hiring, scheduling, and training.