Sales Specialist - Sponsorships

The role

The Sponsorship Sales Specialist drives sponsorship revenue by identifying, developing, and closing new and existing partnership opportunities. This person manages the full sales cycle and builds relationships with sponsors to recommend packages that meet their business objectives.

What you will do

• Prospect and develop new sponsorship opportunities through outbound outreach, referrals, networking, and industry research.
• Manage the full sponsorship sales cycle from initial outreach through close.
• Build relationships with existing sponsors to drive renewals, upsells, and expanded participation.
• Conduct discovery conversations to understand sponsor goals.
• Recommend sponsorship packages, exhibit opportunities, speaking engagements, workshops, hospitality experiences, and event add-ons.
• Maintain an accurate sponsorship pipeline, opportunities, activities, and forecasts within the company's CRM.
• Partner with event, marketing, operations, and customer-facing teams to ensure sponsor commitments are executed.
• Communicate sponsorship benefits, deadlines, deliverables, registration requirements, and event policies.
• Track progress against individual and team revenue and pipeline goals.
• Research new industries and organizations to expand the sponsorship ecosystem.

Required qualifications

• 2+ years of experience in sales, sponsorships, partnerships, events, business development, or a related client-facing role.
• Demonstrated ability to prospect, build relationships, and move opportunities through a sales pipeline.
• Strong written and verbal communication skills.
• Comfortable conducting discovery calls, presenting solutions, negotiating, and asking for the business.
• Highly organized with the ability to manage multiple sponsors, opportunities, deadlines, and events simultaneously.
• Experience working with CRM and sales pipeline tools.
• Ability to collaborate across sales, marketing, event operations, and leadership teams.

Nice to have

• Event, technology, channel, SaaS, or B2B industry experience

About the company

ConnectWise is a global software company with over 3,000 colleagues. The company provides a suite of tools to help over 45,000 partners manage businesses, sell efficiently, and automate service delivery.