Product Marketing Lead - Trade

The role

You will own the positioning and growth of Trading features for MetaMask. You will define GTM strategies, partner with product leads, and drive lifecycle marketing initiatives.

What you will do

• Define and execute end-to-end GTM strategy for Trading features
• Partner with Product leads to shape roadmap priorities
• Influence long-term product strategy and monetisation
• Lead product and feature launches
• Drive lifecycle marketing initiatives to increase awareness, activation, and retention
• Partner with Growth and Analytics to identify friction points in user journeys
• Collaborate with Product, Brand, Growth, Communications, Business Development, and Customer Support
• Align cross-functional stakeholders and manage timelines
• Strengthen MetaMask's reputation in the Trading community
• Support education, community, and influencer programmes

Required qualifications

• 6 to 8+ years in product marketing
• Demonstrated success leading complex product launches and lifecycle growth initiatives
• Strong strategic thinking and storytelling ability
• Analytical and outcome-driven
• Exceptional cross-functional communication, influence, and project leadership skills
• Deep curiosity about web3, DeFi, and onchain user behaviour or direct experience in the crypto ecosystem

Nice to have

• experience in leading GTM for perps trading and prediction markets products
• leading GTM to Asia audience

Before you apply

• unable to consider applications from candidates based in France, Italy, or Germany
• applicants may be required to submit to background and identity verification checks

About the company

MetaMask is a self-custodial financial platform with 100M+ downloads in ~190 countries. It is building an operating system for money.