Senior Lifecycle Marketing Manager

The role

You will set the strategy and execute lifecycle campaigns across all Consensys products. You will determine channel and messaging for user education, activation, engagement, and retention.

What you will do

• Oversee the lifecycle strategy across Consensys' product offering
• Determine the channel and messaging throughout a user's lifecycle
• Work end-to-end on lifecycle campaigns including strategy, creative briefing, targeting, QA, and measurement
• Develop an experimentation roadmap across lifecycle channels

Required qualifications

• 4-8 years of experience in lifecycle marketing
• Experience building lifecycle user journeys from the ground up on large userbases
• Excellent project management skills
• Practical experience executing in CEP systems such as Braze
• Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset
• Self starter who is data-driven, results-oriented and customer-obsessed
• Excellent verbal and written communication skills

Nice to have

• Web3 experience

Before you apply

• Unable to consider applications from candidates based in France, Italy, or Germany
• Applicants may be required to submit to background and identity verification checks

About the company

Consensys is building the operating system for money. MetaMask is their self-custodial financial platform with 100M+ downloads.