Director, Measurement & Attribution

The role

You will be the senior measurement leader for the media business. You will own sales impact measurement using transaction data and build incrementality measurement methodologies.

What you will do

• Own closed-loop sales attribution and sales lift measurement on card, bank or SKU-level transaction data.
• Design and launch incremental sales lift measurement across multiple channels.
• Turn campaign results into a standard set of client deliverables and templates.
• Present results to CPG, agency and retailer leaders and provide actionable recommendations.
• Support pitches, proposals and proof points to win new business.
• Set measurement standards and define requirements for privacy-safe exposure-to-purchase matching.
• Work with Product and Engineering to turn exposure data into an automated measurement pipeline.
• Partner with and develop a senior data analyst and grow the team.
• Use AI to automate routine analysis, QA and reporting.

Required qualifications

• 10+ years in advertising measurement and analytics, including experience in retail media, commerce media or purchase-based measurement
• Experience developing and commercializing measurement solutions that demonstrate advertising effectiveness and support client acquisition, retention and growth
• Hands-on experience with closed-loop sales attribution and sales lift measurement using card, bank, SKU-level or comparable purchase transaction data
• Deep expertise in incrementality and causal inference
• Strong understanding of the advertising ecosystem, including DSPs, retail media networks, programmatic advertising, clean rooms and campaign exposure data
• Experience integrating measurement with partners and platforms
• Strong SQL and Python (or R)
• Credibility with senior CPG, agency and retailer clients
• Ability to explain complex results simply and set realistic expectations
• Sound judgment about what a measurement design can and cannot prove
• Experience leading or developing analysts
• Comfort using AI tools as an everyday part of your work

Nice to have

• Familiarity with IAB and MRC retail media measurement guidelines
• Experience setting up an MRC-accredited or audited measurement process
• Familiarity with marketing mix modeling (MMM) and how it fits alongside closed-loop measurement
• Background at a CPG purchase-data company, a retail media network, or a measurement provider

Benefits

• Competitive compensation
• Company equity
• 401(k) matching
• Work-from-home flexibility
• Subsidized health benefits
• Paid parental leave
• Flexible and generous time off

About the company

Consumer Edge is redefining consumer and healthcare data analytics for the world’s leading investment firms and global brands. They deliver privacy-compliant, real-time intelligence on consumer spending across markets.