Director, Audience Solutions and Activation

The role

You will deliver custom audience solutions to CPG clients. You will translate briefs and RFPs into audience solutions using data and AI tools.

What you will do

• Turn briefs into audiences
• Translate RFPs and requests into custom audience solutions
• Build with AI tools, review queries and counts, and adjust levers
• Own the taxonomy and data dictionary
• Create client-facing recommendations
• Join client calls, pitches, and RFP responses as the audience expert
• Monitor audiences and spot trends
• Partner with engineering and product teams to improve AI tools

Required qualifications

• 7+ years in ad tech, retail media, or data marketplaces, in audience, product, or customer success roles
• Experience working with clients in CPG, grocery, convenience-store, snacks, beverages
• Hands-on experience building audience segments for activation
• LiveRamp usage
• Familiarity with DSPs and marketplaces
• Hands-on SQL experience (e.g., Snowflake, BigQuery, Databricks or similar)
• A strong feel for how audiences are defined and sized
• Data skill to review and edit AI-generated queries, sanity-check counts, and fix audience definitions
• Strong storytelling and client presentation skills
• Comfort using AI tools as an everyday part of your work

Nice to have

• Background at a CPG purchase-data or shopper-audience company, a retail media network, or an audience and identity provider
• Exposure to campaign measurement and attribution

Benefits

• Competitive compensation
• Performance-based bonus
• Company equity
• 401(k) matching
• Paid parental leave
• Flexible and generous time off
• Work-from-home flexibility
• Subsidized health benefits

About the company

Consumer Edge is redefining consumer and healthcare data analytics for the world’s leading investment firms and global brands. They deliver privacy-compliant, real-time intelligence on consumer spending across markets.