Vice President, Growth Marketing

The role

The Vice President, Growth Marketing will lead the company's full-funnel growth strategy. This executive will drive customer acquisition, activation, retention, and lifetime value across digital and offline channels.

What you will do

• Own the full-funnel growth vision and roadmap.
• Build, mentor, and inspire a team of growth marketers, channel leads, and analysts.
• Oversee performance across Meta, Google, TikTok, DSPs, and emerging channels.
• Foster a culture of testing, measurement, and optimization.
• Partner with Product and Tech to execute growth loops, cross-sell, upsell, and referral initiatives.
• Collaborate with Creative and Brand to develop performance-driven creative.
• Own growth forecasting, budget allocation, and reporting.
• Stay ahead of emerging trends, technologies, and platforms.

Required qualifications

• 12+ years of experience in growth marketing, digital acquisition, and lifecycle management within fast-paced, high-growth DTC or marketplace environments.
• Proven success leading large-scale customer acquisition and retention programs across multiple channels.
• Deep understanding of marketing analytics, attribution, cohort analysis, and performance forecasting.
• Exceptional leadership experience building and managing teams across media, data, creative, and product functions.
• Strong background in experimentation frameworks, conversion rate optimization, and funnel diagnostics.
• Demonstrated success partnering with senior executives to shape company strategy and growth objectives.
• Experience managing large marketing budgets with an ROI-driven, analytical mindset.
• Bachelor’s degree required

Nice to have

• MBA or advanced degree

Benefits

• Health Insurance coverage
• 401k Plan
• Stock Options Plan granted on Day 1
• Eligible for a bi-annual performance bonus
• PTO policy and paid sick days / Unlimited PTO
• 5-year Sabbatical: After 5 years with CookUnity, you get a 4-week paid sabbatical
• Paid Family leave
• Compassionate Leave: 3-5 days each time the need arises
• A generous amount of CookUnity credits added to your account monthly
• Wellness perks: access to fitness subsidies
• Personalized Spanish coach

About the company

CookUnity is a platform that connects the world with chefs to deliver fresh, ready-to-eat meals. The company is expanding to become an innovating marketplace focused on empowering chefs.