Senior GTM Systems & AI Specialist

The role

This person will own and scale the technology infrastructure for the go-to-market organization. They will manage the GTM technology ecosystem including Salesforce, HubSpot, and various integrations and automations.

What you will do

• Serve as the primary technical owner and administrator of Salesforce.
• Own the broader GTM technology ecosystem including integrations and data flows.
• Partner with Revenue Operations to translate strategy into technical solutions.
• Evaluate, implement, and optimize GTM technologies.
• Serve as the primary technical owner and administrator of HubSpot.
• Maintain alignment between Salesforce and HubSpot data models.
• Own the technical infrastructure supporting GTM data quality and enrichment.
• Build scalable processes for activating intent signals and engagement data.
• Support the administration and integration of Customer Success platforms.
• Identify, design, and implement opportunities to automate repetitive GTM workflows.

Required qualifications

• 7+ years of experience in GTM Systems, Revenue Operations, Marketing Operations, Salesforce Administration, GTM Engineering, or a related field within B2B SaaS.
• Advanced hands-on Salesforce administration expertise, including Flows, automation, permissions, integrations, data architecture, reporting, dashboards, and governance.
• Advanced hands-on HubSpot administration expertise, including workflows, lifecycle management, lead scoring and routing, forms, campaigns, attribution, automation, integrations, and reporting.
• Experience serving as a primary technical owner of Salesforce and HubSpot, including managing the integration and data flow between the two platforms.
• Strong understanding of the end-to-end B2B SaaS GTM lifecycle across Marketing, Sales, and Customer Success.
• Strong experience with GTM data enrichment and governance.
• Experience designing and maintaining cross-platform integrations using APIs, webhooks, middleware, or workflow automation platforms.
• Experience building scalable workflow automation using native GTM platforms and tools such as n8n, Zapier, Make, or similar technologies.
• Experience administering or integrating Customer Success platforms and supporting post-sale customer data and workflows.
• Experience applying AI and automation to GTM workflows.
• Demonstrated ability to independently own business-critical GTM systems, troubleshoot complex issues, and drive technical initiatives.
• Strong communication and partnership skills.

Nice to have

• Experience with GTM technologies such as Apollo, Clay, LeanData, ZoomInfo, 6sense, Gong, Outreach, Qualified, Clari, UserGems, Planhat, or similar platforms.
• Experience designing signal-based GTM workflows using intent, engagement, enrichment, product, or customer data.
• Experience building or deploying AI-powered workflows or agents within GTM systems.
• Working knowledge of SQL, Python, JavaScript, TypeScript, or similar technologies used to extend and automate GTM systems.
• Experience supporting a scaling SaaS organization through systems transformation, technology consolidation, or process redesign.

Benefits

• Competitive compensation and an attractive equity plan
• 401(k) program (US) or pension (EU)
• medical, dental, vision and life insurance (US) or statutory healthcare (EU)
• Wellness stipend
• Work-from-home equipment & wifi stipend
• Learning & development stipend
• Flexible, generous paid time off
• paid parental leave

About the company

Cobalt is a fully remote team providing Offensive Security Testing through a SaaS platform and a community of testers known as the Cobalt Core.