Senior Growth Marketing Manager

The role

You will develop and execute integrated marketing playbooks to generate and accelerate pipeline across North America and EMEA. You will build automated systems to identify and nurture accounts throughout the customer journey.

What you will do

• Develop and execute integrated marketing plans for new logo acquisition and expansion.
• Drive multi-channel initiatives like email, webinars, social, direct mail and digital advertising.
• Design and oversee automated agents to streamline workflows.
• Use intent signals and tracking to trigger automated playbooks.
• Develop programs to nurture existing customers and drive whitespace expansion.
• Co-own the content calendar and design multi-format programs.
• Act as the primary marketing contact for sales and BDR teams.
• Track active program metrics and take ownership of course corrections.

Required qualifications

• 6+ years of marketing experience with a focus on growth, demand generation, or regional marketing.
• Demonstrable expertise in account-based marketing strategies, tactics, and modern growth technologies.
• Demonstrated expertise with Salesforce, HubSpot, and intent tools (such as UserGems or 6Sense).
• Hands-on experience developing MCP agents.
• Ability to interpret data to derive actionable insights.
• Exceptional written and verbal communication skills.
• Strong sense of ownership and ability to manage multiple projects and meet deadlines.

Nice to have

• Experience within a B2B technology or cybersecurity environment

Benefits

• Competitive compensation
• Attractive equity plan
• 401(k) program (US) or pension (EU)
• Medical, dental, vision and life insurance (US) or statutory healthcare (EU)
• Wellness stipend
• Work-from-home equipment & wifi stipend
• Learning & development stipend
• Flexible, generous paid time off
• Paid parental leave

About the company

Cobalt is a fully remote team providing Offensive Security Testing through a SaaS platform and a community of testers known as the Cobalt Core.