Staff Product Marketing Manager, Developer Experience

The role

You will own the Onboard & Build stage of the customer lifecycle for CockroachDB. You will set positioning, build messaging, and drive enablement for four user journeys including Activation to Collaboration and Developer Experiences.

What you will do

• Build the message house for Onboard & Build including value propositions and proof points
• Own PMM deliverables for launches including messaging, enablement, and content
• Arm the field with first-call decks, objection handling, and competitive framing
• Own the AI-native adoption story for agent-driven discovery and agents as an audience
• Work with PMs, DevRel, docs, and demand gen to translate shipping into market messaging
• Drive case studies, reference stories, and technical content

Required qualifications

• 8+ years in product marketing
• Track record of owning positioning, messaging, and launches for technical products
• Technical fluency in distributed systems, databases, and software building
• Fluency in the AI-native developer world including RAG, vector search, agent memory, and MCP
• Ability to produce concise, high-quality work under real deadlines

Nice to have

• Experience with databases, developer tools, data infrastructure, or cloud platforms

Benefits

• Stock Options
• Medical Insurance
• Vision Insurance
• Dental Insurance
• Life and Disability Insurance
• Professional Development Funds
• Flexible Time Off
• Paid Holidays
• Paid Sick Days
• Paid Parental Leave
• Retirement Benefits
• Mental Wellbeing Benefits

About the company

Cockroach Labs has built database technology trusted to power mission-critical applications. The company is building Cockroach Continuum for agentic applications.