Cognism
Senior Demand Generation Manager
Cologne. Posted a month ago
The role
You will lead demand generation strategy, campaign planning, ABM execution, and pipeline creation for the DACH Enterprise and Mid-Market segments. You will work cross-functionally with sales, operations, and marketing teams to build integrated programs.
What you will do
- Own and evolve demand generation strategy for DACH Enterprise and Mid-Market segments.
- Build integrated campaigns across ABM, paid media, events, webinars, content, email, and direct mail.
- Translate DACH GTM priorities into campaign plans aligned to ICPs and personas.
- Work with DACH SDRs and AEs to align campaigns to target accounts and pipeline gaps.
- Build ABM plays for priority accounts including messaging, offers, and sales enablement.
- Partner with DACH Sales Leadership to forecast, track, and optimise pipeline coverage.
- Plan, launch, and optimise multi-channel demand generation campaigns.
- Manage performance against MQL, SQL, pipeline, revenue, and account engagement targets.
- Own DACH Enterprise and Mid-Market demand generation budget allocation.
- Track spend, performance, ROI, CAC efficiency, and pipeline contribution.
Required qualifications
- 5–7 years’ experience in demand generation, growth marketing, or B2B marketing.
- Proven experience building and running multi-channel demand generation campaigns for Enterprise and/or Mid-Market audiences.
- Strong understanding of ABM, including target account planning, sales alignment, campaign orchestration, and account progression.
- Proven experience working closely with SDRs, AEs, Sales Leadership, RevOps, and Marketing teams.
- Track record of driving qualified pipeline and revenue impact through demand generation activity.
- Experience managing campaign budgets and optimising spend based on performance.
- Strong understanding of channels such as paid media, events, webinars, email, content, direct mail, outbound support, and ABM.
Nice to have
- experience in SaaS or technology
About the company
Cognism is the leading provider of European B2B data and sales intelligence. Headquartered in London with global offices, the company provides contact data and contextual signals to revenue teams.