SEO / AEO manager

The role

You will own and execute SEO and AEO initiatives to improve organic visibility, traffic, and revenue. You will create, brief, edit, and optimise content while managing technical SEO foundations.

What you will do

• Own and execute SEO and AEO initiatives to improve organic visibility and revenue
• Identify high-impact search opportunities across segments, personas, and markets
• Create, brief, edit, and optimise content like blogs, landing pages, and product pages
• Improve visibility across Google, AI Overviews, LLMs, and answer engines
• Carry out technical SEO audits and work with the Web team on site health
• Improve on-page SEO including metadata, headings, and schema
• Partner with PMM to ensure content is accurate and aligned to positioning
• Partner with Demand Generation and Paid to connect organic activity with campaigns
• Use AI to scale research, content production, and reporting
• Monitor organic performance, rankings, and revenue impact

Required qualifications

• Experience in SEO, ideally in a B2B, SaaS, technology, or high-growth environment
• Strong working knowledge of SEO content strategy, keyword research, and on-page SEO
• Strong writing and editing skills for B2B audiences
• Good technical SEO knowledge including crawling, indexing, and schema
• Awareness of AEO, AI search, and LLM visibility
• Comfortable using tools such as Google Search Console, GA4, Ahrefs, Screaming Frog, and HubSpot
• Strong analytical skills to connect activity to commercial outcomes
• Ability to work cross-functionally with Web, Paid, Demand Generation, PMM, Content, and RevOps
• Experience using AI tools to improve efficiency and scale
• Good communication skills for briefs, reports, and stakeholder updates
• Strong prioritisation skills
• Self-motivated, curious, and comfortable working in a fast-paced business

Nice to have

• Experience working on international SEO across multiple regions or languages
• Experience with B2B demand generation, ABM, or revenue-focused marketing
• Experience improving visibility in AI-generated answers, featured snippets, or knowledge panels
• Experience working with web development teams on technical SEO implementation
• Familiarity with CRO, landing page performance, and paid search alignment

About the company

Cognism is the leading provider of European B2B data and sales intelligence. Headquartered in London with global offices, the company provides contact data and contextual signals to revenue teams.