Product Marketing Manager, Prime & Markets

The role

You will own positioning and messaging for Prime and Markets products including spot, derivatives, and liquidity. You will lead GTM execution and build enablement materials for institutional clients.

What you will do

• Own positioning and messaging for Prime and Markets across spot, futures, options, cross-margin, execution, and liquidity access
• Lead GTM execution for major Prime and Markets launches
• Build enablement materials including talk tracks, FAQs, battlecards, demos, and client-ready narratives
• Partner with Sales, STPs, and Coverage to translate technical capabilities into clarity
• Contribute market-backed insight to inform product roadmap conversations
• Drive clarity around product availability and client actions across regions

Required qualifications

• 5+ years in product marketing, product strategy, or institutional GTM
• Direct experience in institutional trading, derivatives (futures, options, margining, execution models), or market infrastructure
• Proven track record building GTM strategies and positioning for technically complex products
• Demonstrated success partnering cross-functionally with Product, Sales, Legal, and Comms
• Fluency in the language of institutional markets
• Utilizes generative AI responsibly

Benefits

• medical
• dental
• vision
• 401(k)
• equity
• bonus eligibility

Before you apply

• Candidates may submit a maximum of 3 applications within a 6-month period

About the company

Coinbase is a remote-first company focused on increasing economic freedom.