Senior Performance Marketing Manager, Global Paid Social & Mobile UA

The role

You will own the end-to-end global performance marketing strategy and execution across paid social and mobile channels. You will manage large ad spend to drive new user acquisition and efficiency targets.

What you will do

• Own end-to-end global strategy and execution across paid social and mobile user acquisition
• Drive a testing and learning agenda across creatives, audiences, bidding strategies, and app store/landing experiences
• Partner with Data Science and Analytics to design experiments and mobile measurement frameworks
• Lead platform relationships with ad platforms and mobile measurement partners
• Build and maintain performance dashboards and reporting for paid social and mobile UA spend
• Collaborate cross-functionally with Product Marketing, Legal, Engineering, Creative, Data Science, and regional teams

Required qualifications

• Minimum of 5+ years of hands-on performance marketing experience
• Deep expertise in paid social (Meta, TikTok) and mobile user acquisition in an in-house or agency environment
• Proven track record owning large-scale paid social and mobile UA budgets
• Strong technical aptitude and experience leveraging LLMs, no-code/low-code platforms, and automation tools
• Analytical and experimentation mindset
• Experience with spreadsheets and BI tools (e.g., Looker, Hex, Tableau, Superset)
• Deep experience with mobile measurement and privacy-aware execution, including SKAN, mobile measurement partners, event strategy, and incrementality testing
• B2C experience required
• Excellent cross-functional collaboration and communication skills
• Highly organized with strong project management skills
• Utilize generative AI responsibly

Nice to have

• fintech, crypto, or high-consideration consumer financial products

Benefits

• medical
• dental
• vision
• 401(k)
• equity

Before you apply

• Candidates may submit a maximum of 3 applications within a 6-month period

About the company

Coinbase is a remote-first company with a mission to increase economic freedom. The environment is intense and focuses on building the future of finance.