Product Marketing Manager - EMEA

The role

You will lead regional go-to-market strategy and execution for consumer offerings across EMEA. You will connect Global Consumer product teams with International Marketing to turn global product direction into locally relevant launches and campaigns.

What you will do

• Lead consumer product launches across EMEA from research to evaluation
• Adapt global product strategies into regional marketing plans
• Shape audience segmentation, messaging, and value propositions
• Partner with Product, Engineering, Design, Growth, CRM, Data Analytics, and Legal/Compliance
• Deliver integrated campaigns across paid, owned, and partner channels
• Test growth opportunities including direct mail, events, and partnerships
• Improve campaign and lifecycle performance using customer insights and test results

Required qualifications

• 5+ years of experience in product marketing, go-to-market strategy, or consumer growth marketing
• Experience owning product launches or integrated marketing programs across multiple channels and customer lifecycle stages
• Ability to translate complex products into clear positioning, customer benefits, and actionable marketing plans
• Demonstrated success adapting global strategies for regional markets, influencing cross-functional partners, and delivering through ambiguity
• Analytical skills, including defining success measures, interpreting campaign and customer data, and using findings to improve results
• Strong written and verbal communication skills
• Experience managing concurrent projects and coordinating stakeholders
• Utilizes generative AI responsibly to deliver business-ready outputs

Benefits

• Medical
• Dental
• Vision

Before you apply

• Candidates may submit a maximum of 3 applications within a 6-month period

About the company

Coinbase is building the everything exchange to give retail customers access to crypto, equities trading, high-yield savings, borrowing, and lending.