Colabsoftware
VP, Demand Generation
North America, Remote. Posted 2 months ago
The role
The VP of Demand Generation will own marketing-sourced pipeline and scale the demand function. You will lead an existing 4-person team and architect integrated multi-channel programs.
What you will do
- Own marketing-sourced pipeline creation, conversion, and efficiency (including CAC).
- Architect and oversee integrated demand gen programs across digital, paid, field marketing, and ABM.
- Lead, mentor, and grow a high-performing demand gen team.
- Stand up CoLab's first ABM motion and refine it into a repeatable program.
- Own demand gen budget, forecasting, and ROI tracking.
- Scale proven channels while experimenting with new ones.
- Jump in with your team when needed to shape execution.
- Collaborate closely with Sales to ensure alignment on pipeline goals and revenue outcomes.
- Translate data into insights and executive-ready narratives.
Required qualifications
- 10+ years of B2B SaaS demand generation experience
- At least 3+ years in a senior leadership role (VP, Head of Demand Gen, or similar)
- Proven track record of building and scaling demand gen teams
- Demonstrated success building and maturing pipeline for small target account lists with high ASPs and complex buying committees
- Demonstrated success partnering with product marketing to deliver nuanced messaging at scale across channels
- Strong quantitative skills with an exceptional ability to use data to understand pipeline drivers
- Experience designing and executing multi-channel programs (paid, SEO/SEM, third party and owned events, ABM)
- Exceptional ability to influence at the executive level with data-backed storytelling
- Comfortable balancing strategic work with being hands-on when needed
Benefits
- Stock options
- Extended health and benefits package
- Unlimited paid vacation
- RRSP matching
About the company
CoLab is an AI platform for engineering design that helps mechanical engineering teams bring products to market sooner. Founded in St. John's, Newfoundland, the company has grown to over 250 employees.