Senior Director, Brand Marketing

The role

This person will lead brand design, multimedia, brand content, and communications. You will build the brand function, create integrated campaigns, and develop an executive communications platform.

What you will do

• Shape CoLab’s brand function across design, multimedia, brand content, communications, and campaigns.
• Establish the standards, operating model, and creative processes.
• Own how the brand shows up across every touchpoint.
• Partner with Product Marketing to turn ideas into bold, integrated campaigns.
• Make complex ideas in AI, engineering, and manufacturing understandable and compelling.
• Own a cohesive communications strategy for the CEO, CTO, and Chief Strategy Officer.
• Oversee media relations, press releases, executive visibility, and proactive communications opportunities.
• Lead and develop a multidisciplinary team spanning brand design, multimedia, content, and communications.
• Identify where new talent, agencies, or partners can raise the standard of the function.

Required qualifications

• 10+ years of experience across brand marketing, creative strategy, communications, design, or related disciplines, including meaningful ownership of a brand or creative function.
• A body of work that demonstrates taste backed by conviction: distinctive judgment, unusually high standards, and the ability to explain why something works or doesn’t.
• Experience leading multidisciplinary teams across design, video, content, communications, production, and campaigns.
• Exceptional executive communication skills.
• The ability to move comfortably between setting direction and getting close to the work.
• Experience making complex or technical subject matter compelling without oversimplifying it.

About the company

CoLab helps mechanical engineering teams bring life-changing products to market sooner by building AI for engineers. The company is based in St. John’s, Newfoundland.