Analytics & Insights Manager, Influencer Marketing

The role

Digital Marketing Analysts manage campaign tracking and the scaled distribution of influencer marketing programs through paid social campaigns on TikTok, Instagram, and other social media platforms. The role involves data cleaning, dashboard maintenance, and paid social planning and buying.

What you will do

• Clean and analyze data to support client reporting deliverables
• Customize and maintain dashboards and reporting tools to measure program-specific KPIs
• Conduct quantitative and qualitative research to explore client questions
• Prepare slides, analytic reports, and other visualizations to illustrate key insights
• Participate in client-facing conversations around campaign performance
• Deliver benchmarks, trends, and other insights from reporting tools
• Develop paid social strategies and targets with account management colleagues
• Set-up and execute paid social campaigns across platforms
• Manage optimization of campaigns to ensure performance targets are hit
• Assist in the development of new methodologies, processes, and metrics

Required qualifications

• 3 to 5 years of relevant work experience in agencies or in-house marketing roles
• Strong strategic and analytical background
• Strong written communication skills
• Strong understanding of social media space and the latest organic and paid social marketing KPIs and processes
• Proven effective communication skills, especially among cross-functional teams
• Expert in quickly learning and utilizing new software
• Ability to take complex information and create a compelling story, including visualizations
• Experience working with data analysis, with a strong ability to derive insights from multiple complex data sets
• Advanced skills in Google Sheets/Excel

Nice to have

• Media buying or performance marketing experience is a plus

Benefits

• Medical, Dental & Vision
• Supplemental Insurances (Life Insurance, Commuter Benefits & Pet Insurance)
• 401k Matching
• Monthly Work From Home Stipend
• Remote-First
• Step Up Recognition Program
• Collectively Employee Resource Groups (ERGs)
• Virtual & In-Person Events
• Generous Allotment of Sick Days
• Birthday Floating Holiday

About the company

Collectively is a global leader in influencer marketing and part of the Brandtech Group. They partner with brands in technology, fashion, retail, gaming, entertainment, and consumer goods to deliver social activation strategies.