Regional Marketing Manager - Atlanta, GA

The role

You will develop and execute lead-generation campaigns and strategic marketing initiatives for a portfolio of multifamily communities. You will analyze submarket trends, manage advertising effectiveness, and partner with onsite teams to drive occupancy and revenue.

What you will do

• Analyze submarket trends to develop strategic marketing and advertising plans
• Build collaborative partnerships with onsite community, portfolio, and corporate teams
• Partner with social media and website teams to assess online presence and brand consistency
• Work with Operations and Investments teams to develop budgetary numbers and guidelines
• Assist Branding, Design, and Investments teams with marketing collateral and product enhancements
• Ensure consistency between brand and identified customer base
• Identify and vet beneficial partnerships to support company mission
• Conduct reviews of advertising, messaging, websites, and collateral for accuracy
• Research competitive communities, market shifts, and employment trends
• Manage effectiveness of lead generation and advertising platforms

Required qualifications

• 5+ years of direct marketing, lead generation, and industry experience
• Bachelor’s degree in related field or equivalent progressive experience in marketing
• Excellent customer service skills
• Strong verbal and written communication skills
• Ability to multi-task and work independently
• Proficiency in word processing, spreadsheets, and database management programs
• Knowledge of Outlook, Excel, Word, and the Real Page product suite
• Valid driver’s license
• Ability to lift up to 50 pounds
• Ability to bend, walk and climb stairs

Before you apply

• Cortland participates in e-verify to verify employment status

About the company

Cortland is an international, vertically integrated multifamily real estate investment, development, and management firm. It is recognized as one of the top 10 multifamily owners and operators in the US.