Senior Manager, Digital & Omnichannel Marketing (Customer Experience)

The role

This person will support strategy, development, and tactical execution for experience content and marketing automation. They will focus on customer relationship management, digital marketing tools, and website content management systems to support endocrinology products.

What you will do

• Provide subject matter expertise to guide integration of marketing automation technologies
• Maintain understanding of marketing automation platforms and digital channel integration
• Develop and oversee execution of marketing automation and non-personal promotional strategy
• Identify and disseminate journey orchestration and digital channel best practices
• Partner with internal stakeholders and agency partners to manage omnichannel capabilities
• Translate strategic direction into digital, multi-channel tactical plans
• Coordinate with the Content Review Committee to ensure timely review and approval of materials
• Oversee relationships with agency partners and execute priority tactics
• Develop and track key performance indicators for audience engagement
• Develop presentations and reports for key internal stakeholders

Required qualifications

• Expertise in digital / non-personal promotions content and marketing automation for marketing campaigns aimed at patients, caregivers, and healthcare professionals
• Strong knowledge of digital / non-personal promotions market dynamics
• Deep understanding of marketing automation including customer relationship management, digital marketing tools, and website content management systems
• Proven ability in the execution of multiple/complex initiatives within the marketing mix
• Strong experience with digital promotions inclusive of first party assets & 3rd party assets
• Ability to successfully work with external agencies and internal stakeholders
• Strong analytical skills
• Strong verbal, written, and interpersonal communications skills
• Demonstrated understanding of pharmaceutical regulatory requirements
• Demonstrated ability to manage budgets
• Ability to travel up to 25-30% of the time

Nice to have

• Experience in AI/Machine Learning initiatives from initiation through completion
• Experience managing Email Delivery and Automation, Website Assembly, and/or Digital Media optimization
• Bachelor degree in Marketing, Information Systems, Computer Science, Business Administration, or a related field
• Advanced degree (MBA, MS)
• 5+ years of experience in digital marketing, marketing automation, or marketing
• At least 2 years in the field of pharmaceutical/biotech
• Experience in the biotechnology or pharmaceutical industry with understanding of regulatory constraints and data governance requirements

About the company

Corcept is focused on the science of cortisol to address diseases. The company is headquartered in Redwood City, California.