Marketing Campaign Manager

The role

The Marketing Campaign Manager will lead the planning, execution, and optimization of integrated marketing campaigns for the Education Division. This role acts as a liaison between business units and an external marketing agency to drive pipeline growth.

What you will do

• Develop and lead multi-channel marketing campaigns aligned to business unit goals.
• Collaborate with stakeholders to understand target audiences and value propositions.
• Manage end-to-end campaign execution with functional teams and external agencies.
• Own campaign timelines, deliverables, and budgets.
• Monitor and analyze campaign performance using analytics tools and dashboards.
• Test, optimize, and iterate campaigns based on data-driven insights.
• Partner with sales to ensure campaign alignment and support enablement.
• Communicate campaign plans and performance to marketing and business leadership.

Required qualifications

• 5+ years of experience in B2B SaaS marketing
• At least 2+ years in campaign management
• Experience managing campaigns across multiple business units or products within a division
• Proven success driving integrated campaigns that deliver measurable business outcomes
• Strong project management skills
• Proficiency in Salesforce, HubSpot (or Marketo/Eloqua), Google Analytics, and project management tools
• Excellent communication, collaboration, and stakeholder management skills
• Familiarity with segmentation, personalization, and campaign automation best practices

Nice to have

• Vertical B2B SaaS experience in education or edtech

Benefits

• Comprehensive Health Coverage starting on first day
• 401K Plan (US) with 1:1 match for first 3% and 0.5:1 for next 2%
• RRSP (CAN) with 1:1 match for first 3% and 0.5:1 for next 2%
• Uncapped flexible PTO
• 12 weeks paid parental leave
• Monthly stipend of $75 USD / $140 CAD for phone and internet
• Generous Holiday Schedule

Before you apply

• Do not accept unsolicited resumes
• Do not work on a Corp-to-Corp basis
• Do not engage with non-vetted external agencies
• Final candidate must be able to pass a background check

About the company

Cordance accelerates the growth of vertically focused B2B SaaS companies through acquisition and tactical guidance. They partner with founders to scale businesses and increase revenue, efficiency, and impact.