Sales Leader - New Business & Producer Development

The role

You will drive new business growth and elevate producer performance in the Madison office. You will act as a strategic deal leader and coach, partnering with producers on complex opportunities and developing emerging producers.

What you will do

• Partner with producers on qualified opportunities to shape strategy, messaging, and positioning
• Lead and participate in key prospect meetings, including discovery and proposal presentations
• Elevate the quality and effectiveness of the consultative sales process and deliverables
• Improve close ratios and win rates on complex, high-value accounts
• Act as a senior advisor on large or sophisticated opportunities across industries
• Guide risk analysis, program design, and overall solution strategy
• Collaborate with marketing and service teams to develop competitive, differentiated proposals
• Mentor early- and mid-career producers throughout the sales lifecycle
• Provide real-time coaching before and after prospect meetings
• Refine prospecting strategies, meeting structure, and consultative selling skills

Required qualifications

• 7–12+ years of experience in commercial insurance, risk management, or a related advisory role
• Proven success in complex, consultative sales environments
• Experience influencing or leading high-stakes new business opportunities
• Background as a Producer, Account Executive, Marketer, or similar client-facing role
• Strong ability to coach, influence, and develop others
• Deep understanding of insurance program design and risk management strategies
• Executive presence with strong communication skills in client settings
• Strategic thinker with the ability to shape and win complex deals
• Collaborative, team-first approach to sales
• Highly organized and adaptable in a fast-paced environment
• Passion for developing talent while staying closely engaged in client work

About the company

Cottingham & Butler sells a promise to help clients through life's toughest moments. The company aims to hire, train, and grow the best professionals in the industry with a culture of being better every day.