Staff Data Scientist (Marketing)

The role

You will analyze tens of millions of data points to provide actionable insight for marketing managers and leadership. You will build, train, and deploy machine learning models and perform analysis on growth marketing metrics.

What you will do

• Collaborate with marketing managers, CRM managers, marketing engineers, designers, and other stakeholders.
• Build machine learning models including customer churn, product sales, banner clicks and sales of marketing campaigns.
• Train and deploy machine learning models on in-house and cloud-based platforms.
• Perform insightful analysis on growth marketing metrics.
• Provide actionable recommendations on CRM promotions by analyzing user behavior data in the APP.
• Conduct hypothesis testing, A/B testing and regression analysis on online ad performance.
• Create a data pipeline to ensure data availability and quality.
• Interpret and present data story to marketing leadership.
• Foster an analytic culture as part of a growing data team.

Required qualifications

• 5+ years’ working experience in machine learning.
• 3+ years’ working experience in SQL.
• 3+ years’ working experience in Python.
• Attention to the detail with ability to validate data, identify data flaws, and create analytical reports.
• Strong critical thinking and problem-solving skills.
• Ability to work independently with a sense of responsibility and exercise judgment in a fast-paced, dynamic environment.
• Strong communication skills to share analysis results in clear and concise manners.
• Proficiency in both Mandarin and English (both verbal and written).

Nice to have

• Experience in retail / E-commerce industries.
• Experience in growth marketing and CRM function.
• Master’s degree in business analytics, data analytics, data science or equivalent experience.
• Experience in data ETL and data engineering.
• Experience in AWS or GCP.
• Strong English skills (both verbal and written).

Before you apply

• Application Review - Job Fit Interview - Focus Interview – Offer
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information.

About the company

Coupang is reimagining the shopping experience with the goal of wowing each customer. Their services in Taiwan include Rocket Delivery and Rocket Oversea.