Principal, B2B Affiliate Account Management

The role

This role manages affiliate partners in Taiwan to grow and optimize publisher relationships. You will drive API integrations and use programmatic advertising technology to maximize partner performance and revenue.

What you will do

• Own and grow a portfolio of app and web publisher partners in Taiwan
• Drive revenue growth, retention, and expansion across existing accounts
• Identify upsell opportunities from display monetization to API-based commerce integration
• Build long-term relationships with Product, Engineering, and Business teams
• Act as the primary point of contact and trusted advisor for partners
• Help publishers optimize integration of Coupang’s Search & Recommendation APIs
• Collaborate with partner engineering teams to improve integration quality and performance
• Analyze performance data to maximize conversion, engagement, and monetization yield
• Optimize partner yield by transitioning from legacy models to programmatic and API-driven models
• Track and manage key business performance metrics using Dashboard or SQL

Required qualifications

• 8+ years of experience in Account Management, Partner Management, or Business Development within AdTech / Programmatic / Mobile Monetization
• Strong understanding of publisher monetization, SSPs, and programmatic advertising ecosystem
• Experience managing and growing strategic or enterprise-level accounts
• Ability to translate business needs into technical solutions and integration strategies
• Comfortable discussing API concepts, data flow, and system integration with technical stakeholders
• Strong analytical mindset with ability to drive decisions through data and performance metrics
• Native Mandarin and professional English proficiency

About the company

Coupang is reimagining the shopping experience with the goal of wowing each customer. Their services in Taiwan include Rocket Delivery and Rocket Overseas.