Director, Category Growth Marketing

The role

The Director, Category Growth Marketing defines and executes long-term growth strategies for key business categories. This leader drives revenue growth, customer acquisition, and retention by partnering with cross-functional teams.

What you will do

• Develop and own multi-year growth strategy for priority categories.
• Drive category revenue, profitability, customer growth, and market share expansion.
• Identify emerging market opportunities and customer trends.
• Lead integrated growth marketing strategies across acquisition, engagement, retention, loyalty, and lifecycle programs.
• Partner with channel marketing teams to optimize investments.
• Ensure effective allocation of marketing budgets to maximize ROI.
• Translate customer insights into category strategies and go-to-market plans.
• Partner with Product, Commercial, Merchandising, Operations, Analytics, Finance, and Sales leaders.
• Establish and manage category performance frameworks, KPIs, and reporting mechanisms.
• Build, lead, and develop a high-performing category growth marketing team.

Required qualifications

• Bachelor's degree in Marketing, Business, Economics, Analytics, or related field.
• 10+ years of experience in Growth Marketing, Category Management, Product Marketing, Commercial Strategy, E-commerce, or related disciplines.
• 5+ years of experience leading high-performing teams.
• Demonstrated success driving significant revenue growth and business impact through strategic marketing initiatives.
• Strong experience developing growth strategies and executing large-scale marketing programs.
• Expertise in using data and analytics to drive decision-making and business performance.
• Exceptional stakeholder management and executive communication skills.

Nice to have

• MBA or advanced degree
• Experience within e-commerce, marketplace, retail, technology, consumer products, or high-growth environments
• Experience managing multimillion-dollar marketing budgets
• Strong knowledge of customer acquisition, CRM, lifecycle marketing, loyalty, and retention programs
• Familiarity with advanced analytics tools such as SQL, Tableau, Power BI, Adobe Analytics, or Google Analytics

About the company

Coupang is reimagining the shopping experience with the goal of wowing each customer. Their services in Taiwan include Rocket Delivery and Rocket Oversea.