[쿠팡] 프로그램 매니저 (신규 광고 상품 GTM 전략 및 운영) (경력)

The role

This person will lead the Go-to-Market (GTM) strategy and launch process for new advertising products. They will collaborate with Sales, Marketing, Product, and Data teams to drive business growth and commercialization.

What you will do

• Lead the entire Go-to-Market (GTM) strategy and launch process for new advertising products
• Identify business opportunities and derive commercialization strategies through market, customer, and competitor analysis
• Refine product roadmaps and launch strategies based on customer insights and market data
• Establish segmentation, positioning, pricing, and packaging strategies
• Plan and manage cross-functional launch plans with Sales, Marketing, Product, and Data organizations
• Define KPI measurement systems, monitor performance, and optimize results
• Build GTM playbooks, sales support materials, and standard commercialization processes
• Propose strategies to management based on market insights and launch performance analysis
• Operate weekly and monthly business reviews and drive stakeholder alignment
• Plan and operate programs to analyze growth inhibitors and customer adoption barriers to increase revenue

Required qualifications

• 8-10+ years of experience in Program Management, Business Operations, Strategy, or related fields in e-commerce, advertising, or tech companies
• Experience leading complex cross-functional projects from strategy to execution and performance creation
• Strong analytical and problem-solving skills to derive insights from data and connect them to business proposals
• Ability to persuade and lead stakeholders and leaders in various organizations such as Sales, Product, and Marketing without direct authority
• Excellent English communication skills for presentations and reporting to management

Nice to have

• Experience in advertising, media, performance marketing, or related commercial fields
• Experience designing and operating Revenue Programs, Pricing & Packaging strategies, or large-scale GTM programs
• Proficiency in data analysis and visualization tools such as SQL and Tableau
• Experience using CRM platforms such as Salesforce
• Business-level English skills for smooth collaboration with global and regional organizations

About the company

Coupang exists to realize customer wow. It is one of the fastest-growing e-commerce companies and a global large-cap listed company based on startup culture.