Staff Product Designer（FinTech UX）

The role

This Staff Product Designer will lead end-to-end design processes for Taiwan payment products. You will define UX visions and design payment journeys including checkout, wallets, and authentication.

What you will do

• Lead end-to-end design processes for Taiwan payment products from strategy to execution and optimization.
• Define UX vision and influence product strategy and roadmaps.
• Design payment journeys including checkout, wallet, authentication, and future fintech products.
• Lead 0 to 1 innovation projects to create new payment experiences.
• Translate user insights, business goals, technical constraints, and regulatory requirements into product experiences.
• Identify opportunities through user research, data analysis, product experiments, and market insights.
• Define success metrics to improve conversion, payment success rate, adoption, and trust.
• Establish scalable design frameworks, design patterns, and UX standards.
• Collaborate with product, engineering, data science, risk, legal, compliance, and business teams.

Required qualifications

• Degree in Graphic Design, Interaction Design, Industrial Design, Human-Computer Interaction (HCI), Information Engineering, Psychology, or related field, or equivalent work experience.
• 8+ years of experience in Product Design, UX Design, or related fields.
• Experience designing and launching consumer-facing digital products.
• Portfolio demonstrating strategic thinking, UX problem solving, interaction design, visual design, and measurable business results.
• Experience leading complex, highly ambiguous, and cross-functional projects from concept to launch.
• Proficiency in User-Centered Design methods and full product design processes.
• Proficiency in Figma and modern design tools.
• Ability to communicate design concepts and decisions through presentations, storytelling, and data.
• Experience working closely with product management and engineering teams.
• Excellent cross-functional collaboration and stakeholder management skills.
• Fluent in Chinese and English communication.

Nice to have

• Experience in Payments, FinTech, Banking, E-wallets, Loans, Credit Cards, or Financial Services product design.
• Experience in product design for Taiwan or other APAC markets.
• Deep understanding of payment ecosystems, risk control, authentication, anti-fraud mechanisms, and related regulations.
• Experience using user research and data analysis to drive product strategy.
• Experience working in high-growth and large-scale organizations.
• Experience in E-commerce, Marketplace, or large consumer product platforms.
• Experience influencing senior executive decisions and driving organizational consensus.
• Ability to integrate qualitative and quantitative research into actionable product and design decisions.

About the company

The FinTech UX team builds intuitive, trustworthy, and scalable financial service experiences within the Coupang ecosystem.