Coupang
[Coupang] Program Manager (GTM Strategy&Operations for New Ad Products)
Seoul, South Korea. Posted 3 months ago
The role
You will own the end-to-end go-to-market lifecycle for new advertising products. You will partner with Sales, Marketing, Product, and Data teams to develop commercialization strategies and lead execution.
What you will do
- Own the end-to-end go-to-market lifecycle for new advertising products
- Conduct market, customer, and competitive research
- Partner with Product teams to influence product roadmap and launch readiness
- Develop segmentation, positioning, pricing, packaging, and launch recommendations
- Lead cross-functional launch planning and execution
- Define launch success metrics and measurement frameworks
- Scale successful launches by developing repeatable GTM playbooks and processes
- Communicate market insights and strategic recommendations to senior leadership
- Establish and lead weekly and monthly business reviews
- Identify growth bottlenecks and develop targeted sales programs
Required qualifications
- 8–10 years of experience in program management, business operations, strategy, or related roles within e-commerce, advertising, or tech companies
- Proven track record of leading and delivering complex, cross-functional programs end-to-end
- Strong analytical and problem-solving skills
- Ability to influence and align senior leaders and cross-functional stakeholders without direct authority
- Excellent verbal and written English communication skills
Nice to have
- Experience in advertising, media, performance marketing, or related commercial functions
- Experience designing and managing revenue programs, pricing and packaging strategies, or go-to-market (GTM) initiatives at scale
- Proficiency in SQL and data visualization tools (e.g., Tableau)
- Experience working with CRM platforms such as Salesforce
- Business-level English proficiency
About the company
Coupang is a fast-growing commerce company and a leading force in South Korean commerce. It features a startup culture with the resources of a large global public company.