Director, Paid Social & Display Marketing

The role

This leader will own the strategy, planning, and execution for paid social and display marketing in Taiwan. You will manage large media budgets and lead a team of channel experts to drive customer acquisition and retention.

What you will do

• Own strategy, planning, and execution for paid social and display channels in Taiwan
• Manage large-scale media budgets including forecasting, pacing, and reallocation
• Build, lead and develop a team of channel managers and specialists
• Partner with peer leaders, creative, product, and data science teams
• Drive measurement excellence through conversion lift studies and attribution frameworks
• Serve as the senior point of contact for platform partners
• Present channel performance, forecasts, and investment cases to senior stakeholders

Required qualifications

• 10+ year of digital advertising experience
• 5+ years focused on paid social and/or display at significant investment scale
• 4+ years of people-management experience
• Deep hands-on experience across major ad platforms (Meta Ads Manager, TikTok Ads, Search Ads, etc.)
• Proven track record of driving measurable, incremental growth for a consumer app or e-commerce business
• Strong command of measurement methodologies: lift studies, geo/holdout experimentation, MMM, MMP attribution
• Advanced analytical skills
• Fluency working with large datasets
• Excellent written and verbal communication skills
• History of presenting to VP/C-level stakeholders
• Professional fluency in English

About the company

Coupang is reimagining the shopping experience with the goal of wowing each customer. Their services in Taiwan include Rocket Delivery and Rocket Oversea.