[쿠팡] 이츠 프로모션 마케팅 담당자 (경력)

The role

Senior Business Development Specialist will plan and negotiate partnerships and promotions with major brands. The role involves designing end-to-end strategies including customer targeting, CRM messaging, and promotion exposure.

What you will do

• Establish and execute partnership business strategies with various partners
• Define business problems and derive solutions based on data
• Plan promotion concepts, naming, and offers based on season, customer demand, and business goals
• Plan customer communication messages and target cohorts for app push and CRM
• Manage key performance indicators for partnership promotions and derive insights
• Execute promotions end-to-end by collaborating with marketing and sales teams
• Create and perform presentations for internal and external stakeholders

Required qualifications

• 7 or more years of experience in strategic planning or marketing strategy
• Proficiency in data analysis using various data tools
• Experience defining and designing core KPIs and systematically following up on project progress
• Experience defining problems and establishing execution strategies through data-driven decision making
• Communication skills to present strategic directions and persuade stakeholders based on data

Nice to have

• Experience in IT platform business, O2O service, or food delivery industry
• Ability to create simple storyboards using design collaboration tools such as Figma
• Experience in business strategy or planning work
• Ability to use English for work

About the company

Coupang exists to realize customer wonder. It is a rapidly growing retail company and a global large-cap company based on startup culture.