Coupang

Manager, Merchant Strategy & Operations

Tokyo, Japan. Posted 2 months ago

The role

The Commercial Strategy Manager leads the design, optimization, and implementation of the merchant-facing commercial engine. You will build scalable workflows and manage the end-to-end commercial operational lifecycle for merchant segments.

What you will do

  • Define and execute distinct commercial strategies for key merchant segments.
  • Analyze merchant LTV, acquisition costs, and churn drivers to optimize target allocation.
  • Custom-fit ROI narratives and pitch architectures for different merchant categories.
  • Audit and streamline the entire merchant lifecycle from lead routing to onboarding.
  • Analyze frontline execution metrics to remove operational drag and reduce sales cycle times.
  • Establish clear policies and guidelines across the business.
  • Design, test, and roll out scalable commercial frameworks, SOPs, and pitch tools.
  • Partner with Sales Ops and Product to embed optimized commercial rules and automated workflows.
  • Align Sales, Marketing, Legal, Finance, and Product teams around new commercial rollouts.
  • Write SQL queries to monitor process yield, deal conversion rates, and segment performance.

Required qualifications

  • 4+ years in strategy, business operations, sales operations, or management consulting, with a focus on process redesign and commercial execution.
  • Demonstrated ability to audit complex workflows, build segment-differentiated go-to-market frameworks, and lead multi-stakeholder rollouts.
  • Strong proficiency in SQL and spreadsheet modeling.
  • Strong execution and leadership skills with a track record of driving process adoption across sales or account management teams.
  • Business-level English.
  • Business-level Japanese.

Nice to have

  • Background in three-sided marketplaces, e-commerce, or food delivery.

About the company

CP One Japan LLC is the Japanese subsidiary of Coupang, Inc., a US-based technology company. It operates the Rocket Now food delivery service in Japan.