Coupang
Manager, Merchant Strategy & Operations
Tokyo, Japan. Posted 2 months ago
The role
The Commercial Strategy Manager leads the design, optimization, and implementation of the merchant-facing commercial engine. You will build scalable workflows and manage the end-to-end commercial operational lifecycle for merchant segments.
What you will do
- Define and execute distinct commercial strategies for key merchant segments.
- Analyze merchant LTV, acquisition costs, and churn drivers to optimize target allocation.
- Custom-fit ROI narratives and pitch architectures for different merchant categories.
- Audit and streamline the entire merchant lifecycle from lead routing to onboarding.
- Analyze frontline execution metrics to remove operational drag and reduce sales cycle times.
- Establish clear policies and guidelines across the business.
- Design, test, and roll out scalable commercial frameworks, SOPs, and pitch tools.
- Partner with Sales Ops and Product to embed optimized commercial rules and automated workflows.
- Align Sales, Marketing, Legal, Finance, and Product teams around new commercial rollouts.
- Write SQL queries to monitor process yield, deal conversion rates, and segment performance.
Required qualifications
- 4+ years in strategy, business operations, sales operations, or management consulting, with a focus on process redesign and commercial execution.
- Demonstrated ability to audit complex workflows, build segment-differentiated go-to-market frameworks, and lead multi-stakeholder rollouts.
- Strong proficiency in SQL and spreadsheet modeling.
- Strong execution and leadership skills with a track record of driving process adoption across sales or account management teams.
- Business-level English.
- Business-level Japanese.
Nice to have
- Background in three-sided marketplaces, e-commerce, or food delivery.
About the company
CP One Japan LLC is the Japanese subsidiary of Coupang, Inc., a US-based technology company. It operates the Rocket Now food delivery service in Japan.