Coupang
[쿠팡] 로켓그로스 신규 채널 마케팅 담당자 (6개월 계약직)
Seoul, South Korea. Posted a month ago
The role
This person will plan and execute online and offline marketing campaigns to increase brand awareness and engagement for Rocket Growth sellers. They will discover new marketing channels and use data-driven insights to develop targeted communication and content marketing.
What you will do
- Discover new marketing opportunities and channels such as online communities, associations, exhibitions, and conferences
- Plan, operate, and analyze the performance of online and offline marketing campaigns based on new channels
- Establish and execute marketing strategies to increase Rocket Growth website visitors and seller inflow
- Plan, create storyboards, distribute, and manage performance of YouTube and digital content
- Measure campaign effectiveness and derive improvement plans using data analysis tools like Google Analytics
- Operate marketing projects through collaboration with external partners, advertising agencies, and production companies
Required qualifications
- 3 or more years of experience in B2B, e-commerce, or seller-targeted marketing
- Experience directly planning and operating digital marketing, performance marketing, or growth marketing projects
- Experience analyzing marketing performance using Google Analytics or similar analysis tools
- Experience discovering and operating new channels such as online/offline events, partnerships, or community marketing
- Experience leading the planning and production process of video, digital, or short-form content
Nice to have
- Experience working at a general advertising agency, digital marketing agency, or brand marketing agency
- Experience operating campaigns in a large advertising agency or equivalent environment
- Experience leading offline marketing programs such as exhibitions, fairs, or conferences
- Experience creating visible results by planning new projects within a limited period
About the company
Coupang exists to realize customer wonder. It is one of the fastest-growing e-commerce companies and a global large-cap listed company based on startup culture.