Senior Data Analyst, Growth Marketing

Taipei, Taiwan. Posted a month ago

The role

You will help with Performance Marketing operations within the Growth Analytics team. You will enable marketing campaigns across Paid, Search, and CRM channels by building performance reporting, data feeds, and analyzing user behavior.

What you will do

Process audience-building requests using SQL and Python.
Write SQL queries to segment customers for campaigns and marketing data feeds.
Analyze marketing data to identify key drivers of performance and provide actionable insights.
Work with stakeholders to deep-dive into data issues.
Maintain a high bar for quality and accuracy.
Provide clear documentation of work and code.
Work on reporting requests and data pulls to support decision-making.
Communicate effectively and proactively with internal stakeholders.

Required qualifications

Bachelor’s degree or equivalent experience
4+ years of experience in data analytics
Proficiency in SQL and data visualization tools (e.g., Tableau)
Foundational knowledge of statistical concepts and testing methodologies
Exceptional critical thinking and problem-solving skills
Strong attention to detail and ability to validate data
Strong verbal and written communication skills in both Mandarin and English

Nice to have

Master’s degree in Business Analytics, Data Science, or a related field
Experience in Retail/E-commerce industries, Performance Marketing, or CRM functions
Experience in data ETL (Extract, Transform, Load) and data engineering principles
Proficiency with Python or other scripting languages for advanced data manipulation
Experience working in a global or multinational team environment

Before you apply

Application Review - Job Fit Interview - Focus Interview – Offer
This job posting may be closed prior to the stated end date for application if all openings are filled.
Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information.

About the company

Coupang is reimagining the shopping experience with the goal of wowing each customer. Their services in Taiwan include Rocket Delivery and Rocket Overseas.