Principal Product Marketing Manager (Fixed Term Contract)

The role

This individual contributor will bring Coupang Intelligent Cloud products to market across APAC. You will focus on product positioning, messaging, product launches, sales enablement, and customer-facing content.

What you will do

• Develop positioning, messaging, and value propositions for CIC products.
• Translate complex AI infrastructure and cloud technologies into customer benefits.
• Own product marketing activities for new products and major launches.
• Develop launch plans, messaging, product briefs, and FAQs.
• Create pitch materials, sales playbooks, competitive battlecards, and solution briefs.
• Support strategic customer opportunities with product positioning and materials.
• Track key competitors and market developments.
• Gather feedback from customers and field teams to provide recommendations.
• Develop customer proof points and case studies.
• Develop and maintain customer-facing product content across various channels.

Required qualifications

• 7+ years of experience in B2B product marketing.
• Demonstrated experience bringing technical products to market.
• Experience working across APAC markets.
• Strong experience developing product positioning, messaging, launch materials, and sales enablement.
• Ability to understand complex technical products and communicate value clearly.
• Experience working cross-functionally with Product, Sales, and technical teams.
• Strong written and verbal communication skills in English.

Nice to have

• Experience in cloud, AI, infrastructure, SaaS, developer platforms, or enterprise technology.
• Experience with AI/ML, cloud infrastructure, GPUs, networking, storage, or developer platforms.
• Experience marketing enterprise technology products across APAC.
• Korean language proficiency or experience with the South Korean technology market.
• Experience working in a fast-moving environment where you are expected to own work end to end.

Before you apply

• This role is open to Singapore Citizens and Permanent Residents only.
• Hiring may be restricted in case the legal qualifications required for hiring and work performance is not met.
• Application Review - Job Fit Interview - Focus Interview – Offer

About the company

Coupang is a company that aims to make shopping, eating, and living easier. It has a startup culture with the resources of a large global public company.