Customer Growth Manager (CRM & Membership)

The role

You will manage customer activation programs to drive growth for Coupang in Taiwan. You will lead end-to-end strategies across the customer lifecycle, including new user acquisition and retention for paid subscription members.

What you will do

• Design and execute data-driven campaigns to accelerate top-of-funnel growth.
• Develop engagement and lifecycle strategies for paid subscription members.
• Lead end-to-end activation programs for customer growth, category penetration, and reactivation.
• Work with CRM, Operations, Performance Marketing, Product, and Analytics to execute multi-channel campaigns.
• Devise and test innovative ideas to unlock growth for specific customer cohorts.
• Translate consumer behaviors into actionable marketing strategies with the Insights team.
• Partner with Finance to establish ROI guardrails and ensure sustainable LTV.

Required qualifications

• 5+ years of experience in Customer Acquisition, Paid Membership/Subscription Management, CRM, Loyalty Programs, or Marketing Program Management in an e-commerce or digital business environment.
• Strong analytical skills and a proven track record of data-based decision making throughout the entire user lifecycle.
• Ability to build programs from 0 to 1 in a fast-paced, rapidly changing environment with minimal guidance.
• Strong ability to prioritize across multiple complex tasks and workstreams.
• High-level proficiency in both Mandarin and English.

Nice to have

• 5+ years of Marketing or Program Management experience directly related to New User Acquisition or Subscription/Membership Growth Programs
• Hands-on E-commerce or B2C domain experience
• High degree of comfort managing and analyzing large, complex datasets independently
• Well-versed in SQL or similar analytical tools

Before you apply

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• The exact nature of the recruitment process may vary and may be changed due to scheduling or other circumstances.
• This job posting may be closed prior to the stated end date for application if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information.

About the company

Coupang is reimagining the shopping experience with the goal of wowing each customer. Their services in Taiwan include Rocket Delivery and Rocket Overseas.