Director I, Category Growth & Demand Programs (Rocket Growth)

The role

You will lead the strategic engine for Rocket Growth by building scalable frameworks to optimize pricing, conversion, and visibility. You will architect high-impact promotions and demand strategies to accelerate seller success and selection growth.

What you will do

• Architect Growth Programs by identifying critical growth drivers and partnering with product teams.
• Enable Brand and Seller Growth by partnering with the sales team to create playbooks.
• Lead Promotions and Campaigns by owning the end-to-end promotional charter and annual calendar.
• Innovate Demand Channels by piloting and scaling constructs like KOL marketing and emerging traffic channels.
• Optimize Playbooks by setting up tracking for promotion efficacy and program ROI.
• Partner with Product, Data Science, Growth Marketing, Merchandising and Category teams.
• Build for Scale by driving implementation of systemic and product-led solutions.
• Design and manage feedback loops from Operations, Business and Suppliers to technology teams.

Required qualifications

• 12+ years of overall professional experience.
• Relevant experience in an e-commerce or similar high-growth online set-up, specifically in Marketing, Program Management, Product Management, or Category Management.
• Proven track record in managing full-funnel growth strategies with expertise in performance marketing, CRM, and user lifecycle optimization.
• Ability to synthesize complex datasets to identify growth bottlenecks and opportunities.
• Strong data-oriented prioritization.
• Experience in technical program management in a high growth, high SKU count environment.
• Demonstrated ability to drive significant impact, revenue and customer growth for $Billion+ businesses.
• Exceptional oral and written communication skills.
• Ability to influence cross-functional partners without authority.
• Ability to lead teams through ambiguity in a fast-paced environment.
• Proven ability to drive 0-1 innovation in large organization.

Nice to have

• Master’s degree in business fields (Marketing, Operations)
• Comfort with SQL or advanced Excel
• Experience working with modern marketing levers such as KOL ecosystems

About the company

Coupang is an innovative and reliable e-commerce platform in South Korea. The company combines the agility of a startup with the scale of a global public company.