Principal, Creator & Affiliate Partnerships

The role

You will own the strategic development and business growth of Coupang Taiwan's Creator & Affiliate ecosystem. You will define long-term strategy, drive partner monetization, and lead cross-functional initiatives to accelerate creator acquisition and revenue growth.

What you will do

• Own creator acquisition and ecosystem growth strategies across social and content platforms.
• Build and manage strategic partnerships with creators, MCNs, agencies, and affiliate partners.
• Drive creator engagement, retention, and monetization through scalable programs.
• Expand creator participation and strengthen Coupang's position in Taiwan's creator economy.
• Identify and develop new partnership opportunities.
• Own the strategy and growth of Coupang Taiwan's affiliate ecosystem.
• Define affiliate business models, commission structures, and incentive programs.
• Lead creator and affiliate programs to drive engagement and monetization.
• Establish scalable contracting, commission, and payment processes.
• Define and optimize creator lifecycle and affiliate program operating frameworks.

Required qualifications

• 8+ years of experience in Creator Economy, Affiliate Marketing, Influencer Partnerships, Business Development, E-commerce, Digital Marketing, or related fields.
• Proven experience building and scaling creator, affiliate, or partnership ecosystems.
• Strong understanding of creator monetization models, affiliate marketing, social commerce, and performance marketing.
• Experience managing strategic partnerships with creators, agencies, MCNs, affiliate networks, or ecosystem partners.
• Strong stakeholder management, negotiation, and cross-functional leadership skills.
• Ability to influence decisions and drive business outcomes without direct authority.
• Data-driven mindset with experience using performance metrics and insights.
• Professional proficiency in both Mandarin and English.

Nice to have

• Experience in creator commerce, affiliate platforms, affiliate networks, or social commerce ecosystems.
• Experience designing commission structures, revenue-sharing programs, or creator incentive models.
• Strong understanding of affiliate monetization, creator economy, and ecosystem growth strategies.
• Experience driving partner acquisition, engagement, retention, and monetization initiatives.
• Strong analytical, strategic thinking, and business development skills.
• Passion for creator economy, digital platforms, and partnership growth.

Before you apply

• Application Review - Phone Interview - Onsite (or Virtual Onsite) Interview – Offer
• This job posting may be closed prior to the stated end date if all openings are filled.
• Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information.

About the company

Coupang is reimagining the shopping experience with the goal of wowing each customer. Their services in Taiwan include Rocket Delivery and Rocket Oversea.