Integrated Marketing Specialist (Offline Focus)

The role

You will plan and execute various offline marketing activations in Taiwan, such as pop-up stores, brand physical experiences, large exhibitions, and cross-industry collaborations. You will act as a bridge between offline touchpoints and online app conversion to increase brand awareness and user acquisition.

What you will do

• Plan and implement offline marketing projects from scratch including pop-up experiences, outdoor activities, and cross-industry collaborations.
• Collaborate with online marketing, brand strategy, category management, and operations/logistics teams.
• Select, price, contract, and manage external agencies, hardware vendors, and PR companies.
• Define offline activity KPIs and perform post-activity data analysis and ROI evaluation.
• Control project budgets and execution timelines to maximize efficiency.

Required qualifications

• 2 to 5 years of experience in integrated marketing, event marketing, or agency work.
• Experience in on-site control and project management for physical events like pop-ups, exhibitions, and cross-industry collaborations.
• Ability to measure offline activity effectiveness through data such as online conversion rates, CAC, and ROI.
• Excellent cross-departmental communication and multi-tasking skills in high-pressure, fast-changing environments.
• Native level Chinese.
• Good English listening, speaking, reading, and writing skills for communicating with international teams and writing reports.

Nice to have

• Marketing experience in E-commerce, Retail, or FMCG industries.
• Familiarity with O2O (Online-to-Offline / Offline-to-Online) traffic strategies and technical applications.
• Experience with large brand Out-of-Home (OOH) advertising or offline channel expansion.
• Strong negotiation and cross-industry collaboration resource development capabilities.

About the company

Coupang is a fast-growing retail company with a startup culture and the resources of a large global listed company. Its mission is to create a world where people wonder how they lived without Coupang by making shopping, food, and life more convenient.