[쿠팡이츠서비스] Rider Marketing Team Lead (Performance Marketing)

The role

This person will lead marketing strategies to acquire Eats Delivery Partners (EDP) through crowdsourcing-based strategies. They will optimize CAC, manage media planning, and lead the marketing organization to drive EDP growth.

What you will do

• Establish marketing strategies to optimize CAC based on User Decision Journey
• Lead media planning to achieve core performance marketing KPIs
• Define core acquisition metrics by user segment and manage marketing taxonomy
• Directly operate and manage campaigns on self-serve ad platforms like Google and Meta
• Oversee agency communication, relationship management, and daily operations
• Plan creative content and operate performance feedback processes
• Set marketing organization direction and provide team leadership

Required qualifications

• 10+ years of marketing experience
• Experience using MMP and attribution tools such as Branch, AppsFlyer, Firebase, and GA
• Ability to optimize advertising performance through detailed data analysis
• Experience in marketing operations using external agencies
• Deep understanding of Full Funnel marketing beyond simple acquisition
• Experience in budget management based on CAC and LTV

Nice to have

• High understanding of 3-Sided Marketplace, O2O services, or the delivery industry
• Experience establishing brand content strategies based on User Decision Journey analysis
• Practical experience in ASO, SEO, and SEM
• Excellent data analysis skills including SQL usage
• Experience in building marketing organizations and team management

About the company

Coupang Eats Services provides differentiated delivery service strategies and supports customers, merchants, and delivery partners. The company operates systems to provide customers with amazing experiences and merchants with one-stop services from ordering to delivery.