[Coupang] Senior Product Manager (Premier EX) - Coupang Play

The role

The Senior Product Manager establishes and executes the product vision, strategy, and roadmap for the Coupang Play Premier Experience domain. This role optimizes the end-to-end customer journey for subscription products including Sports Pass, Content Pass, and HBO.

What you will do

• Establish and execute customer experience strategies for premium subscription products like Sports Pass, Content Pass, and HBO.
• Optimize the customer journey from content discovery and purchase conversion to payment and retention.
• Identify and execute product improvement opportunities through data analysis, customer behavior analysis, A/B testing, and experimental approaches.
• Lead product strategy, prioritization, and execution by collaborating with content, sports, engineering, operations, and marketing teams.
• Define and coordinate direction with stakeholders including executives, business leaders, and development and operations organizations.
• Discover new growth opportunities and lead complex cross-functional projects with Coupang organizations such as Membership, Coupay, and Eats.

Required qualifications

• 7+ years of Product Management or Customer-facing Product planning experience.
• Experience structuring complex problems and creating business results through data-driven decision making.
• Experience in customer behavior analysis, A/B testing, funnel analysis, and experimental product improvement.
• Experience defining product vision, specifying requirements, and leading major milestones by coordinating various stakeholders.
• Experience successfully leading cross-functional projects involving multiple organizations.

Nice to have

• Experience with Discovery, Subscription, Membership, Commerce Checkout, or Payment products.
• Product Management experience in OTT, digital content, sports, or subscription services.
• Excellent communication skills to effectively explain strategies, decisions, and tradeoffs to executives and stakeholders.
• Experience in fast-growing technology-based startups or digital platform environments.
• Experience structuring complex problems and solving them with products based on customer-centric thinking.
• Product experience related to AI-based personalization, recommendation systems, or customer experience optimization.
• Ability to proactively drive tasks toward goals with high ownership and execution.
• Possession of both strategic thinking and execution capabilities with logical problem-solving skills.
• High interest in and understanding of the OTT, sports, or entertainment content industry.

About the company

Coupang Play is a streaming service provided to Coupang Wow members. It offers a comprehensive content lineup including original content, TV series, movies, sports, and offline events.