Marketing Specialist

The role

As a Marketing Manager in the Rocket Now marketing team, you will drive sustainable brand growth through partnership marketing with external brands, platforms, and services, as well as promotion marketing with merchants. You will lead the entire process of marketing campaigns from planning and design to execution.

What you will do

• Identify strategic partnership opportunities through market research.
• Lead initial approaches and negotiations with potential partner companies.
• Develop strategies for joint campaigns, co-marketing, and mutual promotions.
• Manage end-to-end campaign execution including channel design and creative production.
• Handle promotion settings using internal tools, schedule management, and budget management.
• Analyze campaigns and optimize continuous measures.
• Build and maintain relationships with partner companies.
• Collaborate with internal departments to drive projects and build consensus.

Required qualifications

• 5 or more years of practical experience in partnership marketing, brand marketing, consumer growth, digital marketing, or business development.
• Deep knowledge of Japanese consumer trends, app/platform ecosystems, and digital media trends.
• Track record of leading full-funnel marketing plans from planning to multi-channel execution and post-analysis.
• Ability to evaluate the impact of measures using marketing data and key metrics.
• Business level Japanese.
• Basic level English or Korean for communication with internal stakeholders.

Nice to have

• Data extraction and analysis skills: ability to create basic to intermediate level SQL queries to extract and analyze data.

About the company

CP One Japan is the Japanese subsidiary of Coupang, Inc., a Fortune 150 technology company listed on the NYSE. The company operates the food delivery service brand Rocket Now in Japan.