Director, Public Relation

The role

The Director will serve as a communications advisor to local leadership and the strategic lead for Taiwan Retail Public Relations. This role involves shaping the commercial narrative, elevating retail brand presence, and managing media relations across Taiwan.

What you will do

• Set strategic direction for Coupang's presence in Taiwan as a senior member of the communications leadership team.
• Provide communications counsel to Taiwan executive leadership on market positioning and brand reputation.
• Lead strategy and execution for Retail PR in Taiwan through proactive consumer PR campaigns.
• Establish and nurture relationships with retail, business, consumer, technology, and trade media outlets.
• Drive creative consumer-facing campaigns and merchant success stories.
• Monitor, evaluate, and mitigate reputational risks affecting retail operations.
• Design and deploy rapid-response protocols and crisis communications strategies.
• Align retail communications programs with corporate messaging, public policy, and sustainability initiatives.
• Partner with marketing, commercial, supply chain, legal, and regional PR teams.
• Lead, mentor, and grow a communications team and direct PR agency partners.

Required qualifications

• 15–20 years of experience in public relations, corporate communications, media relations, or strategic communications, with proven leadership experience.
• Strong background in Retail, E-Commerce, Consumer Products (FMCG), or Consumer Tech PR.
• Deep knowledge of the Taiwan media ecosystem, digital/social influencer landscape, consumer trends, and regulatory environment.
• Proven crisis communications expertise.
• Full professional fluency (written and spoken) in both Mandarin and English.

Nice to have

• Experience leading communications within a matrixed, fast-paced multinational organization or top-tier global agency.
• Demonstrated ability to influence C-suite executives and matrixed cross-functional partners.
• History of successfully launching consumer campaigns, retail partnerships, or scaling local PR operations during period of high growth.

About the company

Coupang is reimagining the shopping experience with the goal of wowing each customer. Its services in Taiwan include Rocket Delivery and Rocket Oversea.