[Coupang Pay] Fintech Product Marketing (계약직/육아휴직대체)

The role

The Product Marketing manager will establish and execute strategies for the financial product and payment service portfolio. This role involves driving growth for Coupang Wow Card and Coupang Gift Card through full funnel marketing and GTM strategies.

What you will do

• Build and operate full funnel marketing strategies for Coupang Wow Card and Coupang Gift Card
• Lead the entire 0-to-1 marketing process including market/competitor insight derivation, GTM strategy, campaign execution, and post-launch performance analysis
• Collaborate with product, design, research, marketing, and business teams to align marketing strategy with business goals
• Manage partnerships and practical collaboration with financial institutions and external agencies

Required qualifications

• 10+ years of full funnel marketing experience in IT companies or related industries
• Extensive experience in inbound/outbound marketing for new customer acquisition, engagement, and retention
• Expertise in consumer finance based on deep understanding of market trends, competitors, and customer insights
• Experience planning and executing product marketing strategies through collaboration with various departments
• Excellent storytelling and communication skills
• Ability to drive work proactively and actively

Nice to have

• Expertise in finance, fintech, or B2C product marketing
• Bachelor's degree or higher in Business Administration, Marketing, Journalism/Media, etc.
• MBA or Master's degree
• Experience solving problems through data-driven analysis
• Ability to discover and execute creative solutions in a fast-changing environment
• Business level English communication skills

About the company

Coupang Pay's fintech business supports Coupang customers and sellers to enjoy more value at the same cost by redefining financial services. They provide innovative payment and financial solutions to consumers, marketplace sellers, and restaurant owners.