Director, Search Marketing

The role

The Director of Search Marketing will lead the search marketing portfolio to drive business performance across GMV, spend, efficiency, forecasting, and budget allocation. This leader will manage a high-performing team and work with engineering, ML, data science, and analytics teams.

What you will do

• Lead business performance for the search marketing portfolio across GMV, spend, efficiency, forecasting, and budget allocation.
• Translate company growth goals into channel-level targets, investment plans, and execution priorities.
• Oversee performance across major search and shopping platforms, including Naver and Google.
• Guide strategy across Ads, Shopping, and other search-led growth surfaces.
• Set priorities across campaigns, keywords, placements, product/feed inputs, and optimization opportunities.
• Partner with ML, engineering, data science, and analytics teams to improve bidding systems, measurement, forecasting, and diagnostics.
• Identify opportunities to reduce manual work through automation, tooling, rules, and scalable operating processes.
• Present performance, risks, tradeoffs, and recommendations clearly to senior leadership.
• Lead a team of search marketing professionals responsible for channel and placement-level execution.
• Coach the team to improve analytical depth, technical fluency, business judgment, and communication quality.

Required qualifications

• Significant experience leading search marketing, performance marketing, growth marketing, or paid media at scale.
• Proven ownership of large-scale commercial outcomes such as GMV, revenue, spend, ROAS, ROI, margin, or equivalent business performance metrics.
• Strong understanding of search marketing mechanics, including bidding, auction dynamics, keyword strategy, budget allocation, shopping ads, and performance optimization.
• Technical fluency sufficient to partner with and challenge engineering, ML, data science, and analytics teams.
• Demonstrated ability to improve productivity through automation, tooling, process redesign, or scalable operating mechanisms.
• Strong executive communication skills, including the ability to explain numbers, defend tradeoffs, and influence senior stakeholders.
• Experience leading and developing teams in a fast-paced, high-performance environment.
• Fluency in Korean and English.

Nice to have

• Experience managing search marketing for a large ecommerce, marketplace, retail, technology, or consumer platform business.
• Deep experience with Naver, Google, Kakao, or other major search, shopping, or digital advertising platforms.
• Experience with automated bidding, ML-driven optimization, attribution, incrementality, feed-based advertising, or marketing data infrastructure.
• Experience managing senior external platform relationships and negotiating for roadmap, beta access, data visibility, or commercial advantage.

About the company

Coupang is looking for a Director of Search Marketing to lead the search marketing portfolio and drive business performance.