Director, Display Marketing & Monetization

The role

This leader will lead paid social marketing initiatives and monetization workstreams to expand revenue and drive customer acquisition. They will develop media strategies, identify monetization opportunities, and partner with cross-functional teams to scale solutions.

What you will do

• Develop innovative media strategies using first-party insights and audience segmentation.
• Identify and develop monetization opportunities across paid social and programmatic platforms.
• Partner with Ads, Product, Engineering, and Analytics teams to translate business opportunities into solutions.
• Establish measurement, experimentation, and decision-making frameworks for growth workstreams.
• Build strategic relationships with external advertising and technology partners.
• Lead, mentor, and develop a high-performing team.
• Influence cross-functional stakeholders and senior leadership.

Required qualifications

• 10+ years of experience in digital marketing, performance marketing, advertising technology, or related fields, with demonstrated leadership experience.
• Proven track record of managing large-scale paid social or programmatic programs.
• Deep hands-on experience across major social platforms (Meta Ads Manager, TikTok Ads, Search Ads, etc.) and/or DSPs.
• Strong command of measurement methodologies: lift studies, geo/holdout experimentation, MMM, MMP attribution, and the limitations within each.
• Evidence of leadership capabilities, including building teams, developing talent, and driving organizational performance.
• Experience leading cross-functional initiatives and influencing multiple stakeholders across Product, Analytics, and/or Engineering.
• Experience identifying, evaluating, or scaling advertising monetization initiatives, commercial opportunities, or new revenue streams.
• Advanced analytical skills, fluency working with large datasets, and partnering with Data Science teams.
• Excellent written and verbal communication skills with a history of presenting to VP/C-level stakeholders.

Nice to have

• Experience in e-commerce, marketplaces, retail media, or large-scale consumer technology businesses.
• Experience developing or scaling advertising monetization initiatives, commercial partnerships, or new revenue opportunities.
• Familiarity with demand-side platforms (DSPs), retail media networks, and programmatic advertising technologies.
• Understanding of first-party data activation, conversion signals, audience intelligence, and advanced bidding optimization.
• Experience designing advertising business models, pricing frameworks, and performance-based commercial strategies.

About the company

Coupang is an innovative and reliable e-commerce platform in South Korea. The company aims to make shopping, eating, and living easier than ever before.